Contact Rich ph: 847.323.3421 email: richard@rl-coaching.com
I'm Rich Letchinger
RL Coaching specializes in custom one-on-one coaching engagements for early stage and emerging leaders in business.
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About Rich
My Background
I have over 4 decades of experience in the sales and marketing arena. I've been focused on personally delivering and then leading teams that developed custom solutions for retailers, publishers, and international companies.
I was directly responsible for over $500 million in sales and managed teams that collectively sold over $5 billion.
My Process
It starts with an honest assessment
If you must "measure before you can fix," you must identify the areas of improvement before you can coach. Every client completes a 360 feedback assessment the results of which direct the custom learning path for each employee.
The work
I believe in customized, one-on-one coaching. There are common skills that we should all acquire but there is no “one-size-fits-all” approach. The core offering is a meet two - times - per - month, over 3 months, program that includes unlimited access to me throughout the 90 days.
Month one begins with completion of a 360-feedback instrument of the person being coached. These results level-set the issues and opportunities to be addressed in future coaching sessions.
Month two focuses on internal communication issues and ideation skills develop while month three focuses on external communication, brand development and marketing & sales skills.
The expected results
Throughout my career much of my success came from answering this simple question: What problem am I helping the client solve? Applied to coaching the answer is that many employees need the advice, council and direction from an outside party to succeeded. There are simply issues that can best be addressed by an independent advisor that's why my motto is "brutally honest coaching tactfully delivered."
At the end of the 3 month engagement, the employer should expect the employee to be better prepared to meet the on-going challenges faced in the business environment, with emphasis on skill development in: negotiation, brand strategy, staff leadership and external customer communications.
The Coaching Process in Detail
On-going coaching conversations occur throughout the month.
RL Coaching also supports leadership teams
Sales Skills
Best Practices
Sales Skills
The bedrock training that once came from industry leaders like Xerox, IBM and Kodak has ended. But core sales skills are still needed to be successful practitioners of the craft of selling.
Branding
Best Practices
Sales Skills
Having a consistent company identity is critical in the age of social media. Creating a brand that accurately reflects your company's market position requires an
on-going effort.
Best Practices
Best Practices
Best Practices
Developing and implementing best practices is a key factor in long term success. It's a balancing act between "busy work" and effective business management.